George Foreman III: Gaining Perspective, Creating a Legacy, and Knowing When to Hit Hard

What’s up, everyone? Welcome to another episode of Gamma Project! It’s the season finale—can you guys believe that? I think the break between this episode and the one before it was longer than the entire season was supposed to take. That’s on me. Truth is, the last 12 months have been unlike any other in my life—and I mean that in the best way possible.

In the time since the first episode of Gamma Project aired in January, I left my full-time job, moved to Brooklyn, fell in love (aww), started my own PR agency, got a dog, and signed over a dozen clients in the first 10 months of business. It’s been a rollercoaster ride and one of the most eye-opening and transformative experiences of my life.

Admittedly, I haven’t spent as much time working on the podcast as I would have liked. This is a passion project, and I didn’t want to rush an edit just to get an episode out. But I did keep recording, and at this point it’s safe to say I already have enough interviews banked to start putting out a certifiably killer season two. So get ready for new episodes to start hitting soon—and, no, it won’t take six months this time!

But I’ve made you wait long enough for this episode, so let’s get straight to what you came here for.

This episode’s guest is a true heavyweight—the man behind one of the most exciting companies in a booming, multibillion-dollar industry.

George Foreman III (@georgeforeman3) is a professional boxer, fitness instructor, author, entrepreneur, and the founder of EverybodyFights, a Boston-based luxury boxing gym with locations around the country. And if you didn’t catch it in the name, he’s also the son of legendary two-time world heavyweight champion, “Big” George Foreman, Sr.

Looking at George, the son of an international boxing legend, it could be easy to assume that things were handed to him. But the real story is so much better. The gym, EverybodyFights, didn’t get its name from the notion that everyone should box—although that certainly wouldn’t hurt business. Instead, it’s about the fact that everybody fights, we all do, every day—for the things we want and need.

EverybodyFights was not funded by the George Foreman Grill. In fact, George lived on his business partner’s couch for 14 months during the time it took to get the business off the ground. And, together, they took 91 meetings to secure funding to open the first gym.

As a pro boxer with a 16-0 record, George knows what it means to be a fighter. And in his first book, The Fighting Spirit, he shares the strategies and mental tactics that give him strength, motivation, and focus.

So, on the eve of EverybodyFights opening its sixth location—a 12,000-square-foot coliseum of a gym in Philadelphia, the culmination and physical embodiment of everything George has learned over the past five years since founding EverybodyFights and prior as a professional boxer—I thought it would be the perfect time to air this tremendous interview.

This episode is also significant to me on a personal level.

The interview you’re about to hear was recorded in early March, the same month I started my business. And it had been scheduled weeks before that, while I was still working at Men’s Health. I remember, after the interview, telling George about my idea for the company—a public relations agency focusing exclusively on health, fitness, and wellness clients, created from the ground up by an editor with over a decade of editorial experience in that space.

At the time, I didn’t realize I was unwittingly making my first client pitch.

Two months later, EverybodyFights became the fourth client to join STAT Media PR, and we’ve been working together ever since.

While we had collaborated briefly in the past, this interview was the first time I got to sit down with George and really dig into all the questions I had for him. From his early days as a pro boxer and all it took to get to that point, including training under his father, to running a successful, rapidly expanding business—with the help of a few tactics learned in the boxing ring.

We talk about how to keep things in perspective, and what it really takes to create your own legacy. We also discuss how to approach decisions from a position of power rather than fear, and much, much more.

It’s an episode worthy of a season finale if ever there was one. So I’ll leave it there, and, without further ado, here is my interview with George Foreman III.

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